Gabor Egri at Akordaj - Spotlight on Music: Strategies for capturing audience attention in cultural marketing

Gabor Egri, an expert in cultural marketing, shared key recommendations on how cultural institutions can capture the attention of their audiences at the Akordaj – Spotlight on Music conference in Timisoara. He stresses the importance of a clear and creative message, delivered through unconventional channels and tools.

“You have to have a clear message that you want to convey, it has to be creative and delivered through an unconventional channel or tool. Always be true to your brand and always be honest,” Egri said. He also emphasized the need to repeat the message in a condensed period, “Delivering the message several times, condensed in a period of 2-3 weeks, gives you the chance to reach the audience you want to reach.”

The Akordaj – Spotlight on Music conference brought together professionals from the fields of music journalism and music marketing with the aim of training the next generation of classical music specialists.

Read the full interview here: http://akordaj.ro/gabor-egri-despre-captarea-atentiei-audientei-si-viitorul-marketingului-cultural/